Política de privacidad
Privacy Policy
Last updated: July 30, 2026
Borges B Lab operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services") to provide you, the customer, with a curated shopping experience. Borges B Lab uses Shopify to power the Services we offer. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with our Services, or communicate with us through other means.
In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of our Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.
Personal Information We Collect
When we refer to "personal information," we mean information that identifies you or can reasonably be linked to you. Personal information does not include anonymized or de-identified information.
Depending on how you interact with our Services, where you reside, and applicable law, we may collect the following categories of personal information:
- Contact information, including your name, billing address, shipping address, phone number, and email address.
- Payment information, including credit card, debit card, and other payment details necessary to process your transactions.
- Account information, including your username, password, security questions, preferences, and account settings.
- Transaction information, including products viewed, added to your cart, wishlist activity, purchases, returns, exchanges, cancellations, and purchase history.
- Communications with us, including customer support inquiries and correspondence.
- Device information, including IP address, browser type, operating system, device identifiers, and network connection information.
- Usage information, including how and when you access, browse, and interact with our Services.
Sources of Personal Information
We may collect personal information:
- Directly from you when you create an account, place an order, communicate with us, or otherwise provide information.
- Automatically through cookies, pixels, and similar technologies when you use our Services.
- From our service providers who process information on our behalf.
- From business partners and other third parties, where permitted by law.
How We Use Your Personal Information
We use your personal information to:
Provide and Improve Our Services
This includes:
- Processing orders and payments.
- Managing your account.
- Shipping products.
- Processing returns and exchanges.
- Remembering your preferences.
- Recommending products based on your shopping activity.
- Improving your shopping experience.
Marketing and Advertising
We may send promotional emails, newsletters, SMS messages (where permitted), and personalized advertisements based on your interactions with our website.
Security and Fraud Prevention
We use your information to:
- Verify your identity.
- Prevent fraud.
- Detect suspicious activity.
- Protect our Services and customers.
You are responsible for maintaining the confidentiality of your account credentials.
Customer Support
We use your information to respond to your questions, provide customer service, and maintain our relationship with you.
Legal Compliance
We may process your information to comply with legal obligations, respond to lawful requests from authorities, resolve disputes, and enforce our Terms of Service.
How We Share Personal Information
We may disclose your personal information:
- To Shopify and service providers that assist with payment processing, fulfillment, shipping, customer service, analytics, cloud storage, and website operation.
- To advertising and marketing partners to provide personalized advertising where permitted by law.
- When you instruct us to share information with third parties.
- Within our affiliated companies.
- As part of a business transaction such as a merger, acquisition, or sale of assets.
- To comply with applicable laws or legal processes.
Shopify
Our store is hosted by Shopify.
Shopify processes certain personal information to provide and improve the Services. Information submitted through our website may be shared with Shopify and certain third-party providers, some of whom may be located outside your country.
To learn more about how Shopify processes personal information, please visit:
Third-Party Websites
Our Services may contain links to third-party websites.
We are not responsible for the privacy practices, security, or content of those websites. We encourage you to review their privacy policies before providing any personal information.
Children's Privacy
Our Services are not intended for children.
We do not knowingly collect personal information from individuals under the age permitted by applicable law.
If you believe a child has provided personal information to us, please contact us so we can remove it.
Data Security and Retention
While we use commercially reasonable safeguards to protect your personal information, no method of transmission or storage is completely secure.
We retain your information only for as long as necessary to:
- Maintain your account.
- Provide our Services.
- Comply with legal obligations.
- Resolve disputes.
- Enforce agreements.
Your Rights
Depending on where you reside, you may have the following rights:
- Right to access your personal information.
- Right to request deletion of your information.
- Right to correct inaccurate information.
- Right to data portability.
- Right to opt out of targeted advertising or the sale of personal information where applicable.
- Right to manage your marketing communication preferences.
You may exercise these rights by contacting us using the information provided below.
We may need to verify your identity before processing your request.
Complaints
If you have concerns regarding how we process your personal information, please contact us first.
Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.
International Data Transfers
Your personal information may be transferred to, stored, and processed in countries outside your country of residence.
Where required by law, we rely on appropriate safeguards, including the European Commission's Standard Contractual Clauses (SCCs) or equivalent legal mechanisms.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements.
Any updates will be posted on this page with a revised "Last Updated" date.
Contact Us
If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:
Borges B Lab: bblab@gmail.com